About Africa Machinery & Equipment
What is Africa Machinery & Equipment?
Africa Machinery & Equipment is an online marketplace for buying and selling machinery and equipment across Africa.
What makes our platform unique is that every listing is actively promoted across our digital channels, giving sellers consistent exposure to a targeted audience throughout Africa.
All listings are treated equally, ensuring a fair and consistent marketplace experience.
How is your platform different from other marketplaces?
Unlike traditional marketplaces where listings are simply uploaded and left to sit, every listing on our platform is actively marketed.
We promote all listings across our digital channels to ensure they reach a wider audience across Africa.
There is no preferential treatment — all listings receive the same level of exposure.
Do you buy machinery or equipment?
No.
We do not purchase equipment. We provide a marketplace and advertising platform where sellers can promote their machinery to potential buyers.
Do you take commission or act as brokers/middlemen?
No.
We do not take commission and we do not act as brokers or intermediaries.
We connect buyers and sellers through our marketplace and promotion services, but all enquiries, negotiations, and transactions happen directly between buyer and seller.
Listings & How It Works
How does the process work?
- Register on the platform
- Submit your equipment listing
- Select a listing package
- Submit (it will be moderated)
- Your listing is published and promoted
- Buyers contact you directly
What do I get when I list my equipment?
Every listing receives:
- Placement on our marketplace
- Active promotion across our digital channels
- Exposure to a targeted audience across Africa
All listings are handled equally, with the same level of visibility and promotion.
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Do some listings get more exposure than others?
No.
We follow a fair and consistent approach — all listings are treated equally and receive the same level of promotion across our platform and channels.
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Do you handle enquiries on my behalf?
No.
All enquiries go directly to the seller. You communicate and negotiate directly with the buyer.
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Do you assist with pricing my equipment?
No.
Pricing is set entirely by the seller.
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Do you guarantee a sale?
No.
We provide exposure and marketing, which increases your chances of selling, but we do not guarantee a sale.
Pricing & Access
How much does it cost to list equipment?
Africa Machinery & Equipment operates on a paid marketplace model.
To view available listing options and packages, you will need to register on the platform. Once registered, you will have access to full details.
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Why do I need to pay to list equipment?
You are paying for active promotion and exposure across Africa, not just a basic listing.
Each listing is marketed to reach a targeted audience beyond the website.
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Can I list for free or pay commission later?
No.
We do not offer free listings or commission-based models.
All listings are paid as part of our advertising service.
What Can Be Listed
What type of machinery and equipment can be listed?
We list heavy machinery and equipment, including components and attachments, across the following industries:
- Mining
- Construction
- Transport
- Agriculture
- Forestry
- Quarrying
- Industrial
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Do you list passenger or light commercial vehicles?
No.
We do not cater for passenger vehicles or light commercial vehicles.
Our platform is focused exclusively on heavy-duty machinery and equipment.
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Can I list equipment for rental?
Yes.
You can list equipment for both sale and rental.
Alternative Advertising Options
Can I advertise services, spare parts, or items not listed on the website?
Africa Machinery & Equipment is dedicated exclusively to machinery and equipment listings on the website.
We do not list the following on the website:
- Financial services
- Engineering services
- Field or technical services
- Breakdown or repair services
- Spare parts or smaller components
- Other services and products that may not be listed
However, these can still be advertised through our newsletter and social media platforms.
This option provides the same level of marketing and exposure across our digital channels as a standard listing, with the only difference being that the advert will not appear on the website.
To enquire about newsletter advertising, please contact:
newsletter@machineryandequipment.co.za
Scope & Support
Who can register and advertise on the platform?
Anyone from anywhere in the world is welcome to register and advertise on Africa Machinery & Equipment.
While we attract a global audience, our primary focus is on the African market.
Our platform and marketing efforts are specifically geared toward reaching buyers and sellers across Africa.
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Do you only operate in South Africa?
No.
Africa Machinery & Equipment operates across all of Africa, with listings promoted to a targeted audience throughout the continent.
Although our reach extends globally, our focus remains on Africa as a marketplace.
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Can you provide market research, dealer information, or industry insights?
No.
Africa Machinery & Equipment does not provide market research, dealer databases, or industry analysis.
We are a marketplace and advertising platform, not a consulting or research service.
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Do you inspect or verify equipment?
No.
Buyers and sellers are responsible for conducting their own due diligence.
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How do I get started?
You can get started by registering on the platform and selecting a listing option that suits your needs.
What we focus on
Africa Machinery & Equipment is Africa’s premium online marketplace for heavy machinery and equipment; built in Africa, for Africa. Unlike brokers, traders, or free listing sites, we don’t buy, sell, or take commissions. Instead, we provide a dedicated platform designed for the mining, construction, transport, and agricultural industries, where every listing is positioned for maximum exposure across the continent. This is not a free classifieds site; it’s a professional, premium marketplace created to save you time, amplify your reach, and connect you with serious buyers.
